Advertising at the Right Time to the Right People on the Right Platform
Pay-Per-Click e`Campaigns
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website. WebX digital marketing strategy allows you to capture, engage and convert your desired target audience – unlike traditional advertising. Our WebX digital marketing specialist will work with you to define and achieve your business objectives utilising our innovative strategies.
The Team at WebX will develop a custom digital marketing recipe based on the most suitable ingredients – your message, your audience, best platform and the best delivery taking an extensive web approach to market your business directly to your customers.
To maximize your return on investment the WebX team will combine the necessary research and planning to regularly tweak and improve your ongoing marketing campaign and provide monthly reports on the progress
How it works
Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your e`campaign is well-designed and running correctly, that fee will be trivial, because the visit is worth more to your business than what you pay for it.
For example, if you pay $10 for a click, and the click results in a $200 sale, then you would call that a worthwhile investment. And once you have a new customer then there is always the repeat business that follows.
The unique advantage of PPC marketing is that Google doesn’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.
